100 North Main Street
O'Fallon, MO 63366
Phone: 636-379-5532
Email: [email protected]

©2018-2019 City of O'Fallon, Missouri
Targeted Industry:



ith more than 1,850 businesses calling O’Fallon home, O’Fallon’s dynamic “Keep It in the O” campaign encourages O’Fallon’s population of 88,000+ to shop, dine and take advantage of local service providers doing business in the City. O’Fallon welcomes retail development for generating attractive choices, jobs and sales taxes that support and enhance O’Fallon’s quality of life.
Grocery shopping
Kids eating pizza
Retail Goods and Service Expenditures
O’Fallon, Missouri
 Spending Potential IndexAverage Amount SpentTotal
Apparel and Services 121$2,622.40$85,568,757.00
Watches & Jewelry125$179.47$5,855,944.00
Apparel Products and Services (1)131$108.24$3,531,998.00
Computers and Hardware for Home Use119$203.12$6,627,823.00
Portable Memory124$6.73$219,694.00
Computer Software115$12.09$394,444.00
Computer Accessories122$22.95$748,948.00
Entertainment & Recreation119$3,829.66$124,961,722.00
Fees and Admissions125$857.48$27,979,433.00
Membership Fees for Clubs (2)123$278.40$9,084,053.00
Fees for Participant Sports, excl. Trips129$145.77$4,756,477.00
Tickets to Theatre/Operas/Concerts116$76.73$2,503,682.00
Tickets to Movies/Museums/Parks120$95.98$3,131,880.00
Admission to Sporting Events, excl. Trips130$77.12$2,516,584.00
Fees for Recreational Lessons132$182.72$5,962,151.00
Dating Services113$0.75$24,606.00
Cable and Satellite Television Services112$1,083.35$35,349,681.00
Satellite Dishes124$2.19$71,310.00
VCRs, Video Cameras, and DVD Players117$6.44$210,291.00
Miscellaneous Video Equipment126$18.21$594,090.00
Video Cassettes and DVDs120$14.90$486,109.00
Video Game Hardware/Accessories114$34.07$1,111,713.00
Video Game Software114$17.06$556,514.00
Streaming/Downloaded Video120$39.62$1,292,684.00
Rental of Video Cassettes and DVDs116$14.80$483,078.00
Installation of Televisions128$1.18$38,363.00
Audio (3)119$111.11$3,625,475.00
Rental and Repair of TV/Radio/Sound Equipment109$3.73$121,571.00
Toys/Games/Crafts/Hobbies (4)121$139.09$4,538,469.00
Recreational Vehicles and Fees (5)124$135.60$4,424,469.00
Sports/Recreation/Exercise Equipment (6)128$227.82$7,433,854.00
Photo Equipment and Supplies (7)128$68.32$2,229,292.00
Reading (8)115$129.25$4,217,530.00
Catered Affairs (9)123$33.25$1,084,793.00
Food at Home116$5,826.45$190,117,036.00
Bakery and Cereal Products116$763.80$24,922,872.00
Meats, Poultry, Fish, and Eggs115$1,296.15$42,293,418.00
Dairy Products115$595.58$19,433,754.00
Fruits and Vegetables116$1,141.11$37,234,272.00
Snacks and Other Food at Home (10)117$2,029.81$66,232,721.00
Food Away from Home121$4,243.07$138,451,232.00
Alcoholic Beverages119$665.06$21,700,982.00
Value of Stocks/Bonds/Mutual Funds118$5,964.55$194,623,308.00
Value of Retirement Plans125$28,981.95$945,680,877.00
Value of Other Financial Assets113$1,599.51$52,191,891.00
Vehicle Loan Amount excluding Interest121$3,380.87$110,317,713.00
Value of Credit Card Debt122$716.87$23,391,555.00
Nonprescription Drugs118$157.44$5,137,244.00
Prescription Drugs115$415.64$13,562,254.00
Eyeglasses and Contact Lenses120$111.34$3,632,981.00
Mortgage Payment and Basics (11)132$11,411.95$372,371,792.00
Maintenance and Remodeling Services129$2,640.25$86,151,237.00
Maintenance and Remodeling Materials (12)126$619.17$20,203,669.00
Utilities, Fuel, and Public Services115$5,716.63$186,533,479.00
Household Furnishings and Equipment
Household Textiles (13)119$117.14$3,822,370.00
Major Appliances (14)124$431.33$14,074,346.00
Housewares (15)120$124.10$4,049,277.00
Small Appliances112$55.07$1,796,937.00
Telephones and Accessories119$83.88$2,737,105.00
Household Operations
Child Care129$661.76$21,593,189.00
Lawn and Garden (16)124$535.24$17,464,799.00
Moving/Storage/Freight Express118$76.52$2,496,801.00
Housekeeping Supplies (17)118$844.64$27,560,571.00
Owners and Renters Insurance124$706.39$23,049,588.00
Vehicle Insurance116$1,460.44$47,654,283.00
Life/Other Insurance124$514.93$16,802,188.00
Health Insurance118$4,457.39$145,444,580.00
Personal Care Products (18)120$580.38$18,937,874.00
School Books and Supplies (19)120$179.18$5,846,673.00
Smoking Products103$429.22$14,005,501.00
Payments on Vehicles excluding Leases123$2,942.89$96,026,428.00
Gasoline and Motor Oil117$2,809.04$91,659,034.00
Vehicle Maintenance and Repairs119$1,275.46$41,618,213.00
Airline Fares120$635.21$20,726,984.00
Lodging on Trips124$709.59$23,153,826.00
Auto/Truck Rental on Trips126$35.03$1,143,089.00
Food and Drink on Trips122$631.81$20,615,863.00


Source: Esri forecasts for 2018 and 2023; Consumer spending data are derived from the 2015 & 2016 Consumer Expenditure Surveys, Bureau of Labor Statistics.

Outstanding Traffic Counts
O’Fallon, Missouri

Traffic counts reveal that O’Fallon’s business districts receive great visibility on many of our arterial, collector and main roads.

RouteADTLanesYearData Source
Bryan Road at Mexico Road 26,843 42010City of O'Fallon
Bryan Road at White Magnolia Drive 28,274 42010City of O'Fallon
Bryan Road, North of Feise Road 30,068 42014City of O'Fallon
Bryan Road, South of Mexico Road 21,305 42015City of O'Fallon
Civic Park Drive, West of Main Street 3,260 22010City of O'Fallon
Cool Springs Industrial Drive, between T.R. Hughes & Cool Springs 3,175 22014City of O'Fallon
East Pitman, between Main Street and Sonderen Street 4,415 22009City of O'Fallon
Eggering Drive, North of Sonderen Street 2,803 22010City of O'Fallon
Feise Road, East of Bryan Road 10,582 22014City of O'Fallon
Highway 79, between Salt River Road and I-70 Westbound Ramp 10,093 42016MoDOT
Highway 79, between T.R. Hughes Boulevard and Salt River Road 8,738 2 to 42016MoDOT
Highway 79 at Highway M 20,913 62016MoDOT
Highway 79 at Old Highway 79 18,424 62016MoDOT
Highway 79 at T.R. Hughes Boulevard 25,345 62016MoDOT
Highway DD at Caledonia 8,086 22016MoDOT
Highway K at Christina Marie 40,149 122016MoDOT
Highway K at Crusher Drive 41,863 122016MoDOT
Highway K at Dardenne Elementary 40,149 92016MoDOT
Highway K at Highway N 51,064 122016MoDOT
Highway K at Hutchings Farm 40,149 122016MoDOT
Highway K at Mexico Loop Road 52,714 122016MoDOT
Highway K at Mexico Road 54,128 122016MoDOT
Highway K at North Outer Road 36,064 122016MoDOT
Highway K at O'Fallon Pointe 37,735 122016MoDOT
Highway K at O'Fallon Road 46,227 62016MoDOT
Highway K at Royallsprings Parkway 42,305 122016MoDOT
Highway K at South Outer 364 43,071 62016MoDOT
Highway K at Target 40,149 122016MoDOT
Highway K at Technology Drive 39,599 122016MoDOT
Highway K at Veterans Memorial Parkway 42,341 122016MoDOT
Highway K at Waterbury Falls 41,863 122016MoDOT
Highway K at Waterford Crossing 41,863 122016MoDOT
Highway K, between I-70 to Mexico Road 37,795 5 to 72016MoDOT
Highway K, between Mill Pond Drive to Hwy N 40,149 5 to 72016MoDOT
Highway K, between Weldon Springs Road to I-64 (US 40/61) 29,654 72016MoDOT
Highway N, between Bates Road to Highway K 6,744 32016MoDOT
Highway N, between Highway K to Motherhead Road 3,848 32016MoDOT
Highway P at Dames Park 12,242 122016MoDOT
Highway P, between St. Paul Road and Main Street 12,242 22016MoDOT
I-64 (US 40/61) at Route DD North 29,465 62016MoDOT
I-64 (US 40/61) at Route DD South 36,532 62016MoDOT
I-64 (US 40/61) North Outer Road at MasterCard 3,370 62016MoDOT
I-64 (US 40/61) North Outer Road at WingHaven Boulevard 13,904 122016MoDOT
I-64 (US 40/61), between Highway DD to Highway K 30,930 52016MoDOT
I-70, between Highway K to Highway 79 60,602 72016MoDOT
Main Street, between Highway P and Tom Ginnever Avenue 17,253 42014City of O'Fallon
Main Street, between Pitman Street and Church Street 25,103 42015City of O'Fallon
Main Street, between West Terra Lane and Pitman Street 24,917 42011City of O'Fallon
Main Street, near Highway 79 4,798 22016MoDOT
Main Street, North of Highway P 6,073 22017City of O'Fallon
Main Street at Civic Park Drive17,72842017City of O'Fallon
Mexico Loop Road, East of Highway K 4,38522017City of O'Fallon
Mexico Loop Road, West of Highway K 4,23622017City of O'Fallon
Mexico Road at Bramblett Road 24,061102018City of O'Fallon
Mexico Road at Sonderen Road18,710102019City of O'Fallon
Mexico Road, between Bramblett Road and Sonderen Extension 14,588 42015City of O'Fallon
Mexico Road, between Washington Crossing & Presidents Landing 11,094 42010City of O'Fallon
North Cool Springs Rd. between Cool Springs Ind. & Tom Ginnever 2,564 22016City of O'Fallon
Phoenix Parkway at WingHaven Boulevard 3,176 22008City of O'Fallon
Sommers Road, South of Highway N 6,817 22014City of O'Fallon
Sonderen at Veterans Memorial Parkway 1,116 42010City of O'Fallon
Sonderen Street, North of Pitman Street 5,691 22009City of O'Fallon
St. Joseph, East of Main Street 3,379 22010City of O'Fallon
T.R. Hughes, between Tom Ginnever and Highway 79 1,69642017City of O'Fallon
Tom Ginnever at St. Matthew Avenue9,26842017City of O'Fallon
Tom Ginnever at Cool Springs Plaza 9,32942017City of O'Fallon
Tom Ginnever between Main Street and T.R. Hughes Boulevard 6,513 42010City of O'Fallon
Tom Ginnever, between T.R. Hughes Boulevard and Highway 79 4,453 42010City of O'Fallon
Veterans Memorial Parkway, between Highway K and Sonderen  6,202 22014City of O'Fallon
Veterans Memorial Parkway, East of Bryan Road 7,319 22017City of O'Fallon
Veterans Memorial Parkway, West of Bryan Road 9,029 22017City of O'Fallon
Weldon Springs Rd, between Crusher Drive and Fieldstone Farms 7,920 22014City of O'Fallon
Weldon Springs Road, North of Crusher Drive 8,543 22014City of O'Fallon
West Pitman, between Main Street and Woodlawn Avenue 4,175 22015City of O'Fallon
West Terra Lane, East of Gentemann Road8,86422017City of O'Fallon
West Terra Lane, East of Hoff Road 5,942 22009City of O'Fallon
West Terra Lane, West of Bryan Road 6,126 22009City of O'Fallon
West Terra Lane, West of Hoff Road 2,691 22014City of O'Fallon
WingHaven Boulevard at Phoenix Parkway 17,638 42010City of O'Fallon
WingHaven Boulevard, between Highway N and Phoenix Parkway 18,776 42017City of O'Fallon
WingHaven Boulevard, between Phoenix Parkway and St. Luke's 15,653 42017City of O'Fallon
Woodlawn Avenue, North of Pitman Street 7,271 22010City of O'Fallon
Woodlawn Avenue at Church Street4,13842017 City of O'Fallon
Woodlawn Avenue, Between Civic Park Drive and Church Street 3,046 22016City of O'Fallon
Prime Sites Ready for Development
O’Fallon, Missouri

Ample development sites and buildings are available and geared up to be added to our already impressive list of 375 shops, 160 restaurants, and 70 retail centers.

Potential Development Areas in O'Fallon with key
CVS construction
Shop 'N Save construction
Sleep Inn construction