SelectOFALLON Business Spotlight: Scooter’s Coffee
When franchisees Jeff and Mary Maupin were looking to bring Scooter’s Coffee, a drive-thru coffeehouse concept, to the St. Louis region, they had one constant thought in mind: find a great location. The Maupins, who already owned a Scooter’s Coffee in northeast Missouri, quickly set their sights on opening in the O’Fallon area after seeing the tremendous economic potential the community could bring to their business.
“We knew we wanted to go to St. Charles County and realized that O’Fallon was the right fit for us,” says Jeff. “There are many untapped areas and it is a very clean city. We know being here can serve as a growing point for us in a new market.”
The Omaha-based Scooter’s Coffee only utilizes drive-thru kiosks with no indoor or walk-up service. This allows Scooter’s to consider multiple sites, especially those within smaller footprints. They focus completely on drive-thru sales, which represents 70% of fast-food sales, generating billions of dollars for the industry each month.
The Maupins, with the assistance of SelectOFALLON and the commercial broker Pace Properties, initiated their O’Fallon site search in 2019. SelectOFALLON team helped Jeff and Mary identify important location factors, including traffic counts, customer demographics, and if the location had an easy in and out. The O’Fallon Chamber of Commerce & Industries also assisted the Maupins with potential location options.
The culmination of all this research resulted in not one, but two Scooter’s Coffee locations: the first at 411 Main Street in downtown O’Fallon, which opened in November 2021; and the second at 2490 State Highway K, which opened in December 2021. Both locations benefited from O’Fallon’s robust roadway network and immediate access to two major interstates, in addition to the heavily traveled Missouri Route 364.
“With our Main Street location, we are very close to Interstate 70 with very few competitors nearby,” says Jeff. “Our Southside location along Highway K is easy for customers to find and to leave. We are in an ideal spot along the highway where we can capture drivers’ attention before they could potentially make their way to a competitor.”
The success of both locations has convinced the Maupins they made the right choice in selecting O’Fallon, rated the #1 Most Livable Small City in the U.S. (Smartasset.com), for their eastern Missouri expansion. Whether serving locals or chatting with first-time visitors, Jeff and Mary enjoy the sense of community their business brings to the city. “We have great customers and welcome so many regulars every week,” Jeff says. He confirmed that the Iced Caramelicious, Scooter’s Coffee’s signature drink, has quickly become a favorite with the O’Fallon customers.
The Maupins are planning to expand Scooter’s Coffee to other parts of St. Charles County and look forward to the additional business opportunities that O’Fallon has to offer. “I can see us establishing several more locations in O’Fallon,” Jeff says.
If you want to find your own success in our city’s fast growing business community, the SelectOFALLON team can help. Visit www.selectofallon.com/doing-business-here or call 636-379-5532 to learn more!